For a polished ponytail à la Balmain:

1. If you are starting with unwashed hair, add some texture with a few doses of dry shampoo. For a freshly washed mane, work in a volumizing gel or texturizing paste when hair is still damp.

2. Using a round brush, blow dry hair in small sections on low heat. Make sure to lift each segment and dry at the base of the roots for body and volume.

3. Once hair is fully dry, work a dime-sized amount of smoothing serum into the ends.
4. Next, collect your mane into a loose ponytail, making sure to brush over the top, sides and back as you go.
5. Once you feel the crown is smoothed to your liking, secure your hair with a clear elastic.

Finish the look with a mist of hairspray and a styling cream to give locks a glossy, healthy sheen. (Tip: add some edge to your look with a metallic hair tie or decorative embellishment.)